Job Description
Job Description:
Product marketing at Aryaka performs a variety of diverse and challenging roles in the company with multiple responsibilities. The candidates must be able to collaborate with engineering, support, sales, partners and direct customers on a variety of topics.
Job Responsibilities (Product Marketing):
Managing the companys marketing activity, both external and internal marketing
Run online marketing campaigns and leverage social media for PR and lead generation
Undertaking market research and strategic marketing planning
Responsible for company collateral, including presentations, case studies, white papers, web content, articles, and press releases.
Managing and organizing the companys exhibition and conference schedule
Managing the development of the companys website and other marketing materials
Identifying PR opportunities and managing media relations
Maintaining the sales and marketing contact data base
Supporting the companys sales activity in terms of sales training, go to market messaging, meeting prospects/customers etc
Representing the company at exhibitions and product demonstrations
Business Development activities including working with partners and service providers
Video editing, designing, blogging and writing.
Additional responsibilities:
Must be comfortable writing product requirements documents, technical collateral for customers
Will have ownership of a component of the product, including the product roadmap
Responsible for maintaining the product backlog and prioritizing features
Responsible for competitive analysis of the market
Work with customers to find their pain points and develop use-cases. Work with engineering and design new features around these use-cases
Product marketing at Aryaka performs a variety of diverse and challenging roles in the company with multiple responsibilities. The candidates must be able to collaborate with engineering, support, sales, partners and direct customers on a variety of topics.
Job Responsibilities (Product Marketing):
Managing the companys marketing activity, both external and internal marketing
Run online marketing campaigns and leverage social media for PR and lead generation
Undertaking market research and strategic marketing planning
Responsible for company collateral, including presentations, case studies, white papers, web content, articles, and press releases.
Managing and organizing the companys exhibition and conference schedule
Managing the development of the companys website and other marketing materials
Identifying PR opportunities and managing media relations
Maintaining the sales and marketing contact data base
Supporting the companys sales activity in terms of sales training, go to market messaging, meeting prospects/customers etc
Representing the company at exhibitions and product demonstrations
Business Development activities including working with partners and service providers
Video editing, designing, blogging and writing.
Additional responsibilities:
Must be comfortable writing product requirements documents, technical collateral for customers
Will have ownership of a component of the product, including the product roadmap
Responsible for maintaining the product backlog and prioritizing features
Responsible for competitive analysis of the market
Work with customers to find their pain points and develop use-cases. Work with engineering and design new features around these use-cases
Salary:
Not Disclosed by Recruiter
Industry:
IT-Software / Software Services
Functional Area:
Other
Role Category:
Other
Role:
Other
Keyskills:
Product Marketing, Web Designing, Video Editing, Collateral Management, public relations, product demonstrations, case studies white papers, brochures
Desired Candidate Profile
Education:
(UG - B.Tech/B.E. - Any Specialization)
AND
(PG - MBA/PGDM - Any Specialization)
AND
( Doctorate - Any Doctorate - Any Specialization, Doctorate Not Required)
Please refer to the Job description above
Company Profile
Aryaka Networks India Pvt Ltd
http://www.aryaka.com
Aryaka is the worlds first cloud based WAN optimization company.
http://www.aryaka.com
Contact Details
Recruiter Name:Abhijith
Contact Company:Aryaka Networks India Pvt Ltd
Address:
2 main road, 3rd phase , jp nagar
Bangalore
BANGALORE,Karnataka,India
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